As Founder of bytten® inc., I created the original smartwatch jewelry brand, enabling Apple Watch and Fitbit owners to customize their devices and express their style. Fueled by 3D printing, determination, and grit, I took the business from concept to market in under six months. Our success, recognized by major retailers and press, came from a simple insight: people love cutting-edge tech, but they also want it to reflect their personal style. That insight—combined with award-winning products and exceptional customer service—drove customer loyalty, a 29% repeat purchase rate, 20x growth in our second year, and 600% YOY growth on Etsy.
RAPID INNOVATION AND ITERATION
Leveraging 3D printing, we quickly prototyped new product ideas, tested them with customers, and iterated designs based on feedback—accelerating our path from concept to market in weeks, not months.
SCALE + MARKET VALIDATION
In our first year, we scaled from 3D-printing Fitbit jewelry one piece at a time to producing 80,000 units for Target stores and target.com. After we launched our stacking rings for Apple Watch, Best Buy invited us to create an exclusive line—bringing customizable, elegant jewelry to a tech-savvy audience.
CO-CREATING WITH CUSTOMERS
Listening to our customers has led to some of our best ideas. These stories show how their input inspired new products.
“I am interested in the mini stack - I was curious if you'd be willing to stack up something that is comparable, but that offers more on the rose or bling side” —Julie
Julie’s request—and many like it—inspired a collection that lets customers mix and match gold, silver, rose gold, and black rhodium styles to create their own custom stack.
“I’d love to have something pretty that matched my jewelry to feed into the Watch strap hole…” —Sarah
Sarah’s idea led to our bestselling collection of Apple Watch charms.
select awards & press mentions
“Beautiful, delicate, and fits perfectly on my band. I cannot express enough how amazing the customer service is with Bytten. Will definitely be shopping with them again.” —Josnelly
“Hands down the nicest seller on Etsy with the best quality items. I have purchased from this store five times already and will buy again. Totally obsessed.” —Julie
