As Co-Founder and Customer Experience Officer at gloss48, I led product design and development of a digital marketplace connecting undiscovered beauty brands with beauty lovers (including me). In five weeks, I built a proof-of-concept site—enabling us to secure nearly $1M in seed funding and earn a spot in the PayPal Start Tank incubator. Managing both creative and technical partners, I led a rapid development process, taking us from concept to launch in six months, supported by a design system that improved efficiency and consistency, and streamlined collaboration—resulting in a better product, faster.
I accelerated product development by integrating card sorting, personas, usability testing, and iterative design—enabling us to launch in just six months.
Gloss48 earned a spot in PayPal’s Start Tank based on the strength of the team, the product, and potential for success.
design system
TONE OF VOICE—reflects the excitement of discovery, the playfulness of experimenting, and the passion beauty enthusiasts have for their new products.
PHOTOGRAPHY STYLE—uses bright lighting with white backgrounds, natural-looking happy women, and groupings that create a pattern or texture and showcase the products.
COLOR PALETTE—specifies color of logotype, primary palette, and supporting palette
TYPOGRAPHY—uses bold all caps for headlines and titles, all lowercase for aspirational copy and quotes, and upper and lower case for main copy to achieve highest readability.
brand elements
